Any small business owner will tell you that it’s tough getting a new business off the ground. There are so many things to do all the time! It can feel like a constant juggling act and sometimes it’s difficult to know which jobs to prioritise. But one thing that’s really important for any small business is some kind of web presence.
In today’s modern world, every business, no matter how small, should have a web presence. Think about it, when you’re looking for a product or service, where is the first place you look? I’ll bet that for the majority of us it’s the internet. It’s so accessible these days with most of us having smartphones, that being online is easier than ever before.
Many of us won’t bother to pick up the phone book (do you remember the yellow pages?), we’ll either ask friends or family for a recommendation, or we’ll head straight to an online search.
Why every small business needs a web presence
Business is competitive. No matter what your product or service, the chances are that you’re going to have some kind of competition. Sometimes you’ll be starting up against established companies and you need to make sure that you give yourself the best chance of succeeding in a competitive market.
Small businesses often struggle to stand out from the crowd, particularly when they’re trying to succeed in the same marketplace as big companies. Having a website means that you instantly become more visible. Of course, you will need to put some work into making your website SEO friendly so that you stand a chance of appearing in search results, but there are many companies that can help you succeed with that. It’s incredibly important to get your website live as early on as possible so that you become visible to potential customers.
Having a professional looking website can make a huge difference to your company’s image. Good web design is really important but it doesn’t need to be complicated. A sleek, professional looking website will instantly help to make your potential customers feel confident about using you.
If somebody searches for your company online and can’t find you, then that could be a cause for concern for them. They may wonder how legitimate a business is if it doesn’t have a web presence.
If you’re selling products, then make sure that you have a good system in place for tracking orders, losing or not delivering an order is incredibly unprofessional and will only serve to irritate your customers. Get the best order management software you can in place so that you can easily keep track of all of your orders.
People lead incredibly busy lives these days. Not everybody is able to make calls during office hours. If you have a contact section on your website, then customers are able to contact you directly out of the usual 9-5. This can make a big difference to people and can only benefit your business.
In conclusion, setting up a website really does need to be a priority for any small business owner who wants to make a success of their business. A simple website will do, but it must look and feel professional in order to entice new customers in. Any business not online is missing out on a really important income stream.
*This is a collaborative post.